Snap beautiful memories with your new Sony ZV-E10 mirrorless camera!

Are you ready to take your photography to the next level? Look no further than the Sony ZV-E10 mirrorless camera! This compact and lightweight camera boasts advanced features such as fast autofocus, high-resolution imaging, and versatile lens options. That’s the reason I ended up choosing this almost perfect camera for my YouTube studio setup in 2023. In this article, I will share my experience of using my Sony ZV-E10 mirrorless camera for both photos and videos.

I am a person who loves to take pictures when I am on travel. And that’s one of the reasons why I ended up choosing this small and lightweight mirrorless camera, but you might think, why not other options in 2023 despite the fact that Sony ZV-E10 has no viewfinder? Let me explain.

Reasons to choose Sony ZV-E10 mirrorless camera

There are many factors to not buying this almost perfect mirrorless camera in 2023, but let me tell you when it comes to the price-to-performance ratio, there is no competition. Here are the top reasons why I chose Sony ZV-E10 in 2023:

Sony Alpha Zv-E10 24.2 Mega Pixel Interchangeable-Lens Optical Zoom Mirrorless Vlog Camera, Made for Creators | Aps-C Sensor |Advanced Autofocus | Clear Audio & 4K Movie Recording (Body Only) – Black
  • Interchangeable-lens camera for vlogging
  • Large APS-C type 24.2-megapixel28 Exmor CMOS sensor
  • Directional 3-Capsule Mic supplied with wind screen
  • Features designed for vloggers—Product Showcase Setting, Bokeh Switch, Still/Movie/S&Q button; Flexible connectivity for easy sharing
  • Compatible Mountings: Sony E

Last update on 2024-05-26 / Images from Amazon Product Advertising API

  • High-resolution imaging: The Sony ZV-E10 mirrorless camera comes with a high-resolution APSE sensor, allowing you to capture detailed and sharp images.
  • 4K Video at 30 FPS: The Sony ZV-E10 is capable of shooting 4K resolution video at 30FPS, ensuring an amazing quality video
  • Fast autofocus: With its advanced autofocus system, the ZV-E10 can quickly and accurately focus on your subject, ensuring that you never miss a shot.
  • Versatile lens options: The ZV-E10 is compatible with a wide range of lenses, giving you the flexibility to choose the perfect lens for your shooting needs.
  • Compact and lightweight design: The ZV-E10’s compact and lightweight design makes it easy to take with you on the go, whether you’re traveling or just out for a walk.
  • Advanced features: The ZV-E10 offers a range of advanced features such as 4K video recording, built-in Wi-Fi, and a touch screen for easy navigation. These features make it a great option for both professional and amateur photographers.
  • High-speed shooting: The ZV-E10 features high-speed continuous shooting at up to 10 fps, allowing you to capture fast-moving action with ease.
  • Eye AF: Eye Autofocus feature of ZV-E10 can automatically focus on the eyes of your subjects for sharper portraits.
  • Affordable: The ZV-E10 is an affordable option when compared to other high-end mirrorless cameras, making it a great value for the features it offers.

Design and build quality

The design and build quality of the Sony ZV-E10 mirrorless camera is really very good. The camera has a compact and lightweight body, making it easy to carry and handle. The camera body is made of high-quality plastic materials, making it durable and resistant to wear and tear.

It also features weather-sealing which protects it from dust and moisture, but I would say it’s just OK, not GREAT.

Sony ZV-E10 with Sigma 16mm f/1.4 lens

Additionally, the camera provides a comfortable grip and intuitive controls that make it easy to use. The camera also has a touch screen that works only for focus, but not for navigation. Overall, the design and build quality of the Sony ZV-E10 mirrorless camera are well-suited for someone who needs a lightweight and compact camera with a bunch of professional features.

There are some key points to remember as per my opinion when buying Sony ZV-E10.

  • You don’t get the perfect metal body in this budget
  • This camera is very compact, hence you might face some issues with bigger zoom lenses
  • You don’t get many buttons for control but that’s not a big concern

Sony ZV-E10 camera usability

This is one area that is extremely important when choosing a camera. The faster you would be able to find settings, the more chance of clicking perfect pictures and shooting perfect videos. When I look for a camera, I consider usability as my priority.

Sony ZV-E10 has a typical Sony menu which is not the best in the category. I find it difficult sometimes to switch between different menu options. There is a button to switch between camera, video, and a slow-motion video mode that I dislike the most. In most other cameras, you would find a wheel to switch between various camera modes, but that’s not the case with Sony ZV-E10. However, I adapted myself to this particular setting pretty easily.

Sony ZV-E10 short-cut menu after pressing Fn button

Sony ZV-E10 camera settings

There are a bunch of setting pages in the Sony menu options to choose various camera and video settings. I found them just as a one-time setup and you are good to go with them.

The most usable button is Fn behind the camera that I use the most. It opens up a quick setting panel where the most commonly used settings are available for ease of use. The most common settings I use in my camera are as follows:

  • Drive mode – Single shot, multiple shot, timer
  • Focus area – Wide, Flexible spot, and more
  • Steady shot – Choose standard or active stabilization mode
  • Picture profile – Choose a picture profile
  • Exposure mode – Choose automatic, aperture priority, shutter priority, or manual mode as and when required

I feel good the above settings are easily accessible in Sony ZV-E10 which is fine for my use case. I hope, these are the only settings a person might be using in daily usage.

To control the aperture and shutter speed in manual mode, you can use the physical wheels on the top and back side of the camera respectively. However, for ISO settings you need to click the ISO shortcut button on the shutter wheel and you can adjust ISO. As we use the ISO settings very less often, Sony has managed to make sense with a shortcut button instead of a dedicated wheel. Fujifilm cameras are great when it comes to such physical wheel settings.

Overall, the settings are available with minimal design and they are perfect in this compact camera body.

The picture quality of the Sony ZV-E10

I bought the Sony ZV-E10 with Sigma 16mm f/1.4 lens. If you are buying this camera with a Kit lens, that’s not ideal. As I said, I was looking for a camera to set up my YouTube home studio. Hence, I decided to go with a bigger aperture lens. The picture quality of the Sony ZV-E10 is close to a full-frame camera combined with this Sigma wide-angle lens.

Here are some pictures for your reference.

An evening shot after sunset to show the dynamic range
Almost a macro shot and the bokeh is really good
This picture is really sharp with creamy bokeh
Amazing color reproduction

I have no complaints in terms of the picture quality that you get from this little camera. As you can see yourself the pictures are stunning. I am not a great photographer, however, I am pretty sure that you understand what I am trying to deliver.

Video quality of Sony ZV-E10

The Sony ZV-E10 is designed for vloggers as claimed by Sony. In my opinion, it’s the most suitable camera for indoor and studio use cases. Why so?

It has a Product Showcase mode which is brilliant to shoot videos when reviewing a product in the studio. I have explained it well in my video on my YouTube channel and shared some really great sample videos. Check them out here.

Review video in Hindi – Sample videos from Sony ZV-E10

Final thoughts

When it comes to price-to-performance ratio, the Sony ZV-E10 is a perfect camera for videos and photos both. I agree, there is no viewfinder, but the screen brightness is more than enough to take pictures when you are on a travel. If you are a professional photographer, this camera may not be ideal for its limitations. However, if you are a professional videographer, this camera is perfect to begin your career without breaking the bank.

Sony ZV-E10 TechZonical Ratings

  • Design and build (8/10)
  • Usability (7/10)
  • Picture quality (9/10)
  • Video quality (9/10)

Perfect for small studio setups and travel

This camera outperforms my expectations and we get many lens options for Sony E-mount. Overall perfect value-for-money camera.

Our Score


  • Lightweight and compact
  • Stunning picture quality
  • Brilliant eye autofocus
  • Product showcase mode works like a charm
  • A wide variety of lenses is available
  • Sharper images
  • Great picture profile


  • The settings menu is not the best
  • Plastic body
  • The kit lens is not so great

If you are on a tight budget, Sony ZV-E10 can be the best mirrorless camera to start your vlogging or studio setup. Additionally, you will be able to capture great pictures with a wide variety of lenses available in the market from third-party vendors such as Sigma, Tamron, and more.

Vishal Pratap

I am Vishal, the founder of TechZonical. I am a software technical writer, video creator, and photography enthusiast. I share my opinions on tech products and evolving technologies to help you save some money while making a purchase decision.